{"id":1,"date":"2019-01-15T23:49:05","date_gmt":"2019-01-15T20:19:05","guid":{"rendered":"http:\/\/mediatipz.zarinblog.ir\/?p=1"},"modified":"2019-01-21T01:40:30","modified_gmt":"2019-01-20T22:10:30","slug":"%d8%b3%d9%84%d8%a7%d9%85-%d8%af%d9%86%db%8c%d8%a7","status":"publish","type":"post","link":"http:\/\/mediatipz.zarinblog.ir\/2019\/01\/15\/%d8%b3%d9%84%d8%a7%d9%85-%d8%af%d9%86%db%8c%d8%a7\/","title":{"rendered":"How to Build Your Online Reputation Using Social Media"},"content":{"rendered":"<h1 style=\"text-align: left\"><span style=\"font-weight: 400\">A business\u2019 reputation is essential to its<span style=\"font-size: 14pt\"> survival.<\/span><\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">In the modern age where social networking and other online tools are so prevalent, businesses need to be conscious of their reputation online.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">It is important to manage your business\u2019 online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">There are a number of ways you can manage and build your online reputation. Here are my top four tips.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-size: 14pt\"><b>Develop a robust social media strategy.<\/b><\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Developing a comprehensive social media strategy will help you manage your online reputation effectively, as well as ensure you are using the right platforms, engaging with your target audience and monitoring your accounts appropriately.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">No matter which social media platform you choose to use, following these four rules in your strategy will held you succeed:<\/span><\/h1>\n<ul style=\"text-align: left\">\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-size: 14pt\"><b>Be focused:<\/b><span style=\"font-weight: 400\"> It is important to define your niche and focus the majority of your social media activity on that area of focus. Seek to understand your target audience and what interests them by looking into their demographics, behaviours and interests.<\/span><\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-size: 14pt\"><b>Be authentic:<\/b><span style=\"font-weight: 400\"> Don\u2019t view social media as a marketing platform, imagine you are talking to someone in real life. What would you say to them?<\/span><\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-size: 14pt\"><b>Be meaningful: <\/b><span style=\"font-weight: 400\">The content you publish must be useful and meaningful to your target audience or there is no reason for them to read or engage with it.<\/span><\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-size: 14pt\"><b>Be aware:<\/b><span style=\"font-weight: 400\"> Listen to the conversations happening through social media about your business and your industry, you will be amazed at the insights it will bring.<\/span><\/span><\/h1>\n<\/li>\n<\/ul>\n<h1 style=\"text-align: left\"><span style=\"font-size: 14pt\"><b>Pick the right social media platforms.<\/b><\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">When starting out on social media, select one platform that is the most appropriate for your business. As you become familiar with social media, start integrating other social media tools.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Major platforms such as Facebook, Twitter and LinkedIn can be an excellent place to start. However, the most important thing to consider is which social networks your target audience are accessing.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">LinkedIn for example, is an excellent platform for B2B professionals wishing to become an expert in a specific industry. Tools such as LinkedIn groups allow you to interact with people from specific professions, industries or interest areas by either starting, or responding to discussions.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-size: 14pt\"><b>Create conversations.<\/b><\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Social media allows you to exchange ideas and form relationships with your target audience. Posting unique and interesting content instead of blasting promotional messages to users will help build and establish your business\u2019 reputation.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Try posting interesting articles, blog posts, videos, photos or curate content from other experts in your field.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">If you are running out of ideas of things to post, some helpful tips include:<\/span><\/h1>\n<ul style=\"text-align: left\">\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-weight: 400;font-size: 14pt\">Put your fans first. People love posts they can identify with, such as the approaching weekend or holiday plans.<\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-weight: 400;font-size: 14pt\">Tell your success stories. Success stories are interesting to read, whilst clearly demonstrating the value you can offer. Ask your customers for feedback and testimonials.<\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-weight: 400;font-size: 14pt\">Share news and events updates.<\/span><\/h1>\n<\/li>\n<li style=\"font-weight: 400\">\n<h1><span style=\"font-weight: 400;font-size: 14pt\">Give a behind the scenes look into your business.<\/span><\/h1>\n<\/li>\n<\/ul>\n<h1 style=\"text-align: left\"><span style=\"font-size: 14pt\"><b>Start blogging.<\/b><\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Having a blog will build your profile as an industry expert and leader, allow you to share information with your clients and customers and will also attract more traffic to your site through better SEO.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Blogs are extremely easy to start up and use, making them an ideal platform for your business to publish quality and interesting content.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">What you write is up to you, but try to spark discussion and share experiences, ideas and relevant information. To build traffic, read other blogs and comment so that it links back to your own blog.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">If you find yourself running out of interesting content for your blog, curating content from other experts is an excellent way of ensuring you have a steady stream of quality material.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-weight: 400;font-size: 14pt\">Using social media is an excellent way to build your online reputation, engage with current and potential clients or customers and build your business\u2019 credibility.<\/span><\/h1>\n<h1 style=\"text-align: left\"><span style=\"font-size: 14pt\"><span style=\"font-weight: 400\">source:<\/span><a href=\"https:\/\/www.huffingtonpost.com\/entry\/how-to-build-your-online-_b_6689866.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400\">here<\/span><\/a><\/span><\/h1>\n<h2 style=\"text-align: left\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>A business\u2019 reputation is essential to its survival. In the modern age where social networking and other online tools are so prevalent, businesses need to be conscious of their reputation online. It is important to manage your business\u2019 online reputation to give your business a competitive advantage against others in your industry, build your reputation [&hellip;]<\/p>\n","protected":false},"author":1388,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/users\/1388"}],"replies":[{"embeddable":true,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":2,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":7,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/posts\/1\/revisions\/7"}],"wp:attachment":[{"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/tags?post=1"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"http:\/\/mediatipz.zarinblog.ir\/wp-json\/wp\/v2\/yst_prominent_words?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}